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Samo za optimiste! Jer nama je čaša uvijek napola puna
diWine_project je platforma za promociju vina i vinske kulture. Naša je misija da što više ljudi uživa u dobrom vinu. Stoga organiziramo, promoviramo, savjetujemo, educiramo i nastojimo biti katalizator pozitivnih tržišnih trendova vezanih uz vino i vinsku kulturu.
Želja nam je dekonstruirati imidž lažnog elitizma vezan uz vino i vinske manifestacije, koji odvraća mnoge postojeće i potencijalne ljubitelje vina. Stoga kreiramo događanja koja su svojom formom pristupačna potrošačima, a koja istovremeno njeguju vinsku kulturu i standarde posluživanja i kušanja vina. Na taj način kreiramo novo, mlado i educirano tržište vinskih potrošača koje pozitivno utječe na sve aspekte vezane za vinarstvo – od gospodarstva, do imidža Hrvatske kao zemlje bogate vinske kulture.
Istovremeno, pružamo podršku vinarima u izazovima koje pred njih postavlja moderno tržište, kroz usluge marketinškog savjetovanja, kreiranja brend strategije i organizacijom promocija.
Optimists only! 'Cause our glass is always half full.
diWine_project is a platform for the promotion of wine and wine culture. Our mission is to have more people to enjoying good wine. Therefore, we organize, promote, advise, educate, and strive to be a catalyst for positive market trends related to wine and wine culture.
It is our wish is to deconstruct the image of false elitism associated with wine and wine events, which deters many existing and potential wine lovers. Thus, we create events that are accessible to consumers in form, while simultaneously nurturing wine culture and standards of wine service and tasting. In this way, we create a new, young, and educated market of wine consumers that positively impacts all aspects related to viticulture – from the economy to Croatia's image as a country rich in wine culture.
In addition, we provide support to winemakers in the challenges posed by the modern market, through marketing consulting services, brand strategy development, and event organization.
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